10 Years, Over and Out With our renewed concentration on slides and multi-image, things began to take off.We moved into subsets of the slide show,

Our Logo Had a Hole in It (50–50!) Our stationary had a die-cut hole in it. The one on the bottom right. We always got

Drowning in the Sorrow of Eugene O’Neill For years, we had produced work for the Milwaukee Repertory Theater. Through the auspices of PR Director Mike

We Move Audiences! In 1979, Rob Riordan joined the Milwaukee Chapter of SME — Sales and Marketing Executives. One of their welcoming benefits to new

From Multi-Media to Multi-Image We built our business on slides. We matured it on video and film. We broke it wide open on multi-image.If you said

Early Markets: Arts and Charities, and Public Service Announcements My friend and client Mike Krawczyk from the Milwaukee Repertory Theater called it “Clubbing Your Way

Fire can be Good for Business. Ric, Brien, Linda, and Rob with custom merch and a solemn oath to protect the 16mm Bell & Howell!

Something’s BURNING! Metro Block 1971, courtesy Milwaukee Public Library The Metropolitan Block Building Fire was a dramatic blaze that started on a Saturday morning in

Iron Workers, Linda D., and El Robbo’s Arena! The Metropolitan Block Building, 1012 N. Third Street, was built in 1890. It was next to Usingers,

What Came First, the Demo or the Sale? Ric and Brien vie for the “Elvis Ain’t Dead Yet” sideburn contest prior to going out on

And What do YOU do for a Living? By the time of the publication above, even a magazine with “Audio-Visual” in its name knew that

Sorgel-Lee, Part 1: Call Us SLI Multimedia Industries. Reprinting and repurposing “Some Thoughts on 25 Years in the “A-V” Industry”, circa 1998 (as published). Ric Sorgel